Categories

Archive for the ‘World Market’ Category

Competitive analysis is the key in the process of market research

A key aspect that is very hand with this, is get to know the clients that you want to run, important to know where they are located, what they are and especially what their buying habits and consumer. In this sense, interviews, surveys and / or direct observation, are helpful because they give first hand information on important aspects such as how customers perceive your product or service.

It is quite useful to conduct some surveys and interviews, which can be directed to your prospective client, as well as entrepreneurs and special interest groups. The latter may become very useful for their experience in specific areas of your business.

The competitive analysis is the key issue in the whole process of market research. In this sense we want to know: 1) who is doing well and how are you doing? and 2) what reaction can cause the appearance on the market or new measures that make you think as an entrepreneur?

It is a fact that to acquire this information is your job to personally visit your competitors. To do this I suggest you do in a structured way, ie a script up to value aspects, which could be for example: the price of their products, number of products they have, number of employees, organizational structure, organizational climate, among others. This is important to be clear what you want to know.

Later you can do a scheme where there is evidence of the range of competitors and as the relationship of these to customers. This can give us an overview of the market leader and establish its strengths and weaknesses and know where I can get some competitive advantage.

The price war and concern for the environment customers

the price war

The growing impact of social networks, the price war and concern for the environment customers will mark the marketing techniques in the year 2010, according to the annual study prepared by Trend watching predictions. These will be the main trends:

- Transparency: during 2010 the companies will concentrate on be more transparent, ie to be perceived as someone you can talk and keep an honest conversation. Linked to green power will increase investment in social responsibility policies, increasingly oriented towards the customer.

- Consumers more sophisticated: the customer is becoming more demanding and more informed, and therefore demands a higher quality. Another client is connected and proud to live in a “hyper-globalized.” Read the rest of this entry »

Export share of Indonesia in World Market Rises

JAKARTA – Indonesia’s export share rose in the eyes of the world. For first time, the contribution of Indonesia’s total exports to the world through one percent in 2009, an increase from 0.92 percent the previous year.

Mahendra Siregar, Deputy Minister of Commerce stated, during the global crisis last year, turned out to Indonesia’s export share in world markets increased. ”This indicates that we have the greater the chance that just when other countries are still experiencing problems in its export performance,”she said when releasing the import-export report early in 2010 in his office yesterday.

He appealed to all parties to utilize the momentum of such increase in 2010 to more increases. ”Because, in 2011, most other countries will also be recovered,”he said.

Admittedly, Mahendra said, the number one percent did not extraordinary value. Even so, he says, these figures remain encouraging, since a significant increase spelled out, so the value of exports reached USD 120 billion.

According to him, thanks to the diversification of markets, has been movement in export markets from traditional country to country nontraditional. Based on export data for January to February 2010, several countries began to nontraditional primary goal. For example, India, South Korea, China, and Malaysia.

Previously, since 2005, Indonesia has always been non-oil exports to the traditional “five countries the United States, Japan, Singapore, China, and Malaysia, with the share reaching 51 percent. ”Last year, that number dropped to 47 percent, except to the PRC and Malaysia are still high,”he said.

In 2010, Indonesian exports expected to grow. Special to the PRC, Indonesian non-oil exports have increased substantially. During January to February 2010, the number reached USD 2 billion, an increase of 137.6 percent when compared to export the same period in 2009.

Increasing exports to China were made Affairs Panda as one of Indonesia’s main trading partners. Share for non-oil exports to China increased to 10.9 percent in January to February 2010 if compared to the same period of last year’s 6.8 percent.

Once one of the Koreans. After the implementation of ASEAN Free Trade Area of Korea (AKFTA), Indonesia’s exports to these countries rose sharply. During January to February 2010, non-oil exports reached USD 1.03 billion, an increase of 111.5 percent over the same period in 2009.

source: jawapos

Archives
Related site