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Archive for the ‘Online store’ Category

In the world of advertising, today there is a profound disconnect. On the one hand, all the banners say they do not work because the CTR is one in a thousand and the majority of users who click on these ads they do by mistake. But on the other hand, it seems that 2011 is the year of the banners, and have doubled forecasts spending on this type of advertising for this year, because display ads are sold incredibly well. In addition, by 2015 is expected to surpass display advertising sponsored searches on the net, as published by Mashable.

It may appear that the advertising world is going crazy, but it is also possible that many advertisers are able to see beyond the CTR and understand that the banners work like most ads, that is, in a complex way.

The CTR is showing more and more like a rather poor tool for measuring the effectiveness of ads. It is impossible to measure clicks on a billboard or a television, and most do not make any call to action.

Advertising has different objectives, and to publicize a product, create brand affinity, be considered by the consumer when making a purchase decision or to convince consumers that are better than the competition. And the banners are able to create that awareness in the public, make your mark like most people, or to convince consumers to think about your product when you go to make a purchase, even if they do not click on your ad ever. Advertisers are aware of it, and therefore increasingly investing in these types of ads.

Coupons online platforms have gained consumer confidence. According to a study conducted in Germany by UGW and Deal Ticket, 44.9 % of consumers surveyed know couponing and online services and 31.6 % admitted having made a purchase through these channels.

When purchasing a product or service through coupon websites, 95.3 % of consumers taking into account the quality of supply, while 75.4% paid special attention to the validity and the absence of restrictions coupon.

76.9% of consumers surveyed by Ticket Deal UGW and also demand that the coupons can be redeemed directly in the network, while 56.9% stake in mobile devices to enforce the coupons, reports Horizont.

Only 33.8% requested newsletters to receive personalized offers by coupons websites.

Moreover, the report reveals that two out of three online purchases are the result of recommendations from friends of the buyer. Furthermore, to optimize their online shopping, 69.7 % of users say they use price comparison sites such as Qype or Dooyoo.

Is your business selling online? If not, is certainly something you should consider what you do. e-commerce sales at retail have increased in recent years, from $ 81000000000 in 2005 to an estimated 144 billion U.S. $ in 2010, according to a study by Jupiter Research. With the advent of free online store solutions, online shopping is easier and more affordable than ever. If not sold online Here are some points to consider:

• Selling online will expand your customer area - In a retail store customers, the limited step through the doors. A shop has a global reach, customers do not sell it normally able to achieve. This is particularly important in rural areas or where you shop is located in an area outside of matter-is. Read the rest of this entry »

Online Store an Easy

We give some important tips for you to learn to ride your own online store an easy, professional and quick.

1. Select the right platform to show your virtual store: There are many options on the web platform to open your online store, some of them may charge you a fee for opening your shop and some others are free.

2. Original Design: It’s true that the content of a website is important because it attracts visitors, however there is no point you have excellent content if your design is not presentable or original. The original design of an online store means that users are attracted to your store or who feel the desire to return to return, so much the aesthetic looks of your shop. If you want an original and attractive design you can hire any web designer or do it yourself.

3. Ease of Navigation: To make your online store really be visited and ensure that your products are sold you must make sure that the navigation of your online store easy for any user. Try to take care of your visitors are not lost when you navigate through your virtual store, the content is clear and understandable and that the products contain descriptions clear and understandable. It is very important that you always know where you are, where you are going and how you can enter into a certain page. Read the rest of this entry »