Archive for May, 2008
Understand How The Customer Receives The Type of Business
In recent weeks, I have the opportunity, with three companies, each leaders in their respective work areas. In each case, products and services they provide, people who work for them and for the manner in which they work are all first class.
But all face the same challenge: How do you communicate the value they bring to customers, so they are not viewed as a commodity and therefore need the profit margin in order to keep growing their business.
You Can not Make It Up With Band
Each percentage point lost gross profit growth of 4% of the volume of calls, only to obtain non-profit. An increase of five points, the profit margin is equivalent to a 20% increase in sales. An increase of five points for the margin of possible profit improvement of 50% of net profit. Read the rest of this entry »