Business and Finance Information

Archive for March, 2006

The online social world continues to grow, large companies have realized that this communication strategy is not just a campaign but the work must be constant communication and quality. However, what many companies are unaware of is that large movements of opinion come from a few leaders who influence the rest of Internet, data we collect from Global market research Web Index.

The survey based at 32,000 Internet users worldwide ensures that influencers are custodians of a much more extensive than the advertisers trying to move.

Opinion leaders are often the referent of friends and family, asking their advice and opinions on products, travel, finance, fashion or politics. For them, Social Media are wild, are frequent users of Twitter, Facebook and forums, content, and enjoy sharing opinions through blogs, email and instant messaging and the Internet have found the perfect place to spread its influence.

Opinion leaders represent only 15% of total public social media, but their consumption patterns give them a disproportionate influence. The remaining 85% is less focused on generating content, prefer to consume the others do.

74% of these influencers consider online advertising to improve brand image. According to the study, in the last month, one in four links to a website that had been recommended, 61% post an opinion about a brand, 42% shared a video.